THE X-FACTOR IN MEETINGS TECHNOLOGY LAUNCHED IN AUSTRALIA
With continued global focus on the ‘greening of meetings’, technology is fast becoming the ‘x-factor’ in the success of future business events.
Imagine minimising your next congress, meetings or exhibition’s carbon footprint by reducing the need to print thousands of brochures, conference programs, hefty abstract journals, plus the cost for exhibitors not having to freight tons of promotional material to the event, not to mention the added stress of them not arriving on time, combined with the flexibility to notify all attendees of last minute changes at the push of a button, sound too good to be true?
It is not a dream, it is a reality, it’s the latest in mobile event applications (apps) ‘Follow Me’, now available in Australia.
In a recent landmark signing, Melbourne based Invisage Creative Services has partnered with USA based company, Core-Apps to become the exclusive distributor in Australia of this event app, ‘Follow Me.’ The number one leading mobile application for trade shows and conference events in the USA.
Core-Apps CEO, Jay Tokosch said “we are very excited about our partnership with Darren Edwards of Invisage in Australia. The combination of our two companies will offer customer solutions that are not available in the industry today.”
“The ability to create and distribute mobile applications for each event has generated a great deal of interest. Anything you used to see before, conference and social programs, presentations, e-mail newsletters, exhibitor directories, are consolidated into the palm of your hand with our ‘Follow Me’ app that every attendee can use before the conference, during and after, for scheduling or as a future reference,“ added Tokosch.
For the technology buffs, ‘Follow Me’ is rated as one of the largest 100% native application interfaces of its kind. It has also been given the ‘thumbs up’ by the organisers of North America’s premier meetings industry events, the American Society of Association Executives (ASAE) Annual Meeting and Exposition recently held in Los Angeles and Meeting Professionals International (MPI) World Education Congress in Vancouver this July year. These two events alone attract in excess of 10,000 of the region’s top meeting planners.
Tech-savvy attendees and planners are effectively managing logistics, travel, polling, scheduling, websites, digital broadcasts, and many other tasks all from their smart-phones. In addition, social media presents the opportunity to use apps to connect and interact with suppliers; and with every event, uses for existing and new applications grow.
Sponsorship opportunities are endless with naming rights and banner ads, an example of ways to recoup the cost of implementation. Conference organisers have been delighted with the detailed reports generated from overall usage, to specific interest in presentations, exhibitors information, downloads and the like.
By all counts, ‘Follow Me’ is being heralded as an event organisers dream and certainly ticks all the boxes.
Renown in Australia for keeping abreast of the latest technological options available, owner of Invisage Creative Services, Darren Edwards said ‘Follow Me’ would revolutionise communication for business events in Australia.
“Core-Apps products have been adopted by six of the Top 10 Conference, Trade-shows and Fairs in North America with 5 out of 6 recent shows achieving 50% attendance participation. Plus ‘Follow Me’ is the only event app compatible with all smart-phones platforms, such as i-Phone, Blackberry, Android, i-Touch and i-Pad devices in the marketplace today. That is what impressed me to launch this unrivalled product in Australia. “
“Other than the environmental aspect, the beauty of this technology is each ‘app’ is customised, it is free of charge to attendees and easy to download through the various app-stores. Being a 100% native application also eliminates the need for participants to be on-line during use,” added Edwards.
The “Follow Me” Events App is also being introduced in the Asia Pacific, at one of Asia’s largest telecommunications carriers, Orange Business Services Live Asia conference to be held in Singapore this month. Make note to read the story about ‘Follow me’ in the December edition of Mice.net magazine.
For more information or demonstration of this exciting new product, visit www.eventapps.com.au or contact:
Invisage Creative Services
5 Helpmann Avenue, Point Cook, Victoria 3030
T: 03 9395 3788 | E: firstname.lastname@example.org | www.invisage.net
Invisage Creative Services has been providing creative services to the meetings and business events industry since 1993. Our objective is to connect people through supply of creative event services. Invisage, Events Apps, Event Campaign, Event Social, Event Famil, Display Trader, Ausfolio and BannerPro are trademarks of Invisage Creative Services.
Distributed: Mon 15 November 2010